Alpha Serbia`s Market Share in Consumer Loans reached 5.17 % in 2014. This is 9.42 % less than in the previous year.
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| Company | Unit | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 |
| Addiko Bank Serbia | % | ... | ... | ... | ... | ... | 7.10 | 6.81 | 6.00 | 4.20 | 3.85 | ||||
| AIK Banka | % | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 2.14 | 2.13 | ||
| Alpha Bank Serbia | % | ... | ... | 6.43 | 5.84 | 5.70 | 5.17 | ... | ... | ... | |||||
| Bank Intesa Serbia | % | 13.0 | 13.1 | 12.8 | 12.1 | 13.0 | |||||||||
| Banka Postanska Stedionica | % | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 2.26 | 2.77 | ||
| Credit Agricole Serbia | % | ... | ... | ... | ... | ... | ... | ... | ... | 2.99 | 3.50 | 3.88 | 4.17 | ||
| Erste Bank Serbia | % | ... | 3.27 | 3.38 | 3.54 | 3.70 | 4.04 | ||||||||
| Eurobank Serbia | % | ... | 7.15 | 6.81 | 6.47 | 6.57 | 6.62 | ||||||||
| Halbank Serbia | % | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 0.522 | 0.534 | ||
| Komercijalna Banka Beograd | % | ... | ... | ... | ... | 8.07 | 8.57 | 9.18 | 9.53 | 9.33 | |||||
| NLB Serbia | % | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ||
| Piraeus Bank Serbia | % | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 4.45 | 3.15 | ||
| Procredit Bank Serbia | % | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 1.01 | 1.02 | ||
| Raiffeisenbank Serbia | % | ... | ... | ... | ... | ... | ... | ... | 6.79 | 7.04 | 7.27 | 7.31 | 7.57 | ||
| Sberbank Serbia | % | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ||
| Societe Generale Serbia | % | ... | ... | ... | ... | ... | ... | 6.44 | 7.02 | 8.60 | 9.06 | 9.33 | |||
| UniCredit Bank Serbia | % | ... | ... | ... | ... | 5.00 | 5.02 | 5.41 | 6.11 | 6.57 |
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