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Based on a comparison of 45 countries in 2012, Philippines ranked the highest in Toyota market share with 102% followed by Thailand and Vietnam. On the other end of the scale was South Korea with 0.859%, Poland with 1.72% and Austria with 2.20%.
Average Toyota market share reached 14.6% in 2012 in the World according to company data. This is 13.1 % more than in the previous year and % the same as 10 years ago.
Historically, average Toyota market share reached an all time high of 16.3% in 2007 and an all time low of 12.7% in 2011. The average annual growth amounted to 0.211 % since 1970.
Data for more countries are available at TOYOTA Market Share indicator page.
| TOYOTA Market Share | Unit | 1992 | 1993 | 1994 | 1995 | 1996 | 1997 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 |
| Australia | % | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 27.8% | 29.3% | 31.1% | 28.4% | 26.7% | ||||
| Canada | % | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 21.4% | 23.9% | 25.7% | 28.1% | 24.8% | ||||
| Indonesia | % | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 55.6% | 48.4% | 49.2% | 53.1% | 51.9% | |||
| Ireland | % | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 18.4% | 17.0% | 16.3% | 13.9% | ||
| Japan | % | ... | ... | ... | 35.9% | 35.8% | 34.4% | 34.4% | 36.4% | |||||||||||||
| Malaysia | % | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 21.9% | 18.6% | 20.5% | 16.9% | 16.9% | ||||
| Norway | % | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 21.6% | 19.2% | 18.9% | 17.0% | ||
| Pakistan | % | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 21.6% | 24.8% | 24.9% | 41.1% | 36.5% | ||
| Philippines | % | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 110% | 104% | 100% | 95.4% | ||
| Singapore | % | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 30.2% | 24.9% | 24.6% | 24.0% | 17.5% | |||
| South Africa | % | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 30.1% | 35.2% | 38.4% | 34.4% | 29.1% | |||
| Thailand | % | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 156% | 164% | 116% | 100% | 94.0% | ||||
| USA | % | ... | ... | ... | ... | ... | ... | ... | ... | 23.2% | 34.7% | 32.8% | 32.8% | 31.3% | ||||||||
| Venezuela | % | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 20.9% | 20.0% | 22.4% | 21.3% | 27.0% | |||
| Vietnam | % | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | ... | 63.4% | 50.1% | 48.0% | 48.0% | 53.9% |
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