The mobile telephony has been a great business in the last decade. Since 2000 until 2008, Vodafone's total sales have increased 23-fold to around USD 1 bil in the Czech Republic. Since 2008 however, market saturation and increased competition has been pushing revenues and profits down.
Revenues per client started falling in 2009. In 2012, the average revenue amounted to USD 19.2 per client a month, down 43% compared to 2008
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